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Nokia Announces Exclusive Content and Partnership with Rihanna
Mobile Solutions |
Just Announced
Fri 06 Nov 2009
Nokia, Island Def Jam Music Group, Universal Music Group International & Superstar Artist Rihanna Announce Breakthrough Global Music Partnership
November 6th 2009, Singapore – Nokia announces the launch of a groundbreaking new global music partnership – Nokia Play 2010 - with the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI). This announcement pre-empts the release of the Nokia X6 at the end of this quarter, a powerful entertainment device in combination with Comes With Music – Nokia's 'all-you-can-eat-music' offering.
Created to deliver unique and exclusive music content to fans around the world, the partnership will see IDJMG & UMGI launch international superstar Rihanna’s highly-anticipated new album, Rated R, with Nokia via an exclusive live, streamed concert and simultaneous listening parties in multiple locations around the globe on November 16th 2009.
Streamed live from London, Rihanna will perform for the very first time a select number of tracks from her new album. In front of fans in London and an audience globally, the exclusive gig will showcase Nokia and IDJMG’s ability to bring fans closer to artists, and artists closer to fans via its home on www.nokia.com/rihanna.
IDJMG, UMGI and Nokia will take advantage of the latest technology solutions to promote and broadcast this unique event via Nokia mobile music, video and communications services. Selected bloggers at the event will record, broadcast and share elements of the exclusive live concert with fans around the globe linking them all via Web-based social computing technologies. Fan participation to the groundbreaking live event will be free of charge from Nokia Music Stores. Plus Nokia Comes With Music customers will be able to download an exclusive version of Rated R with a bonus track, remix and other additional content free as part of their subscription. Nokia will also make available an exclusive Rihanna application and exclusive footage from her London gig in Ovi Store and in selected territories an exclusive window to a track, ‘Wait Your Turn’ from the album before its release
The announcement marks the first unique music partnership of its kind for Nokia and delivers an exciting artist connection to fans across the globe.
Liz Schimel, Head of Global Music, Nokia, said; “Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe. History will be made on November 16th when Rihanna performs for a global audience via Nokia’s live streamed concert to officially mark the launch of her much anticipated new album.”
“We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way,” said Steve Bartels, President & COO, Island Def Jam Music Group. “Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative.”
Rihanna Set to Launch New Album, Rated R, Through Ground Breaking Global Listening Event with Nokia
Rihanna fans worldwide will join the superstar for an exclusive live, streamed performance from London on November 16th 2009
November 6th 2009, Singapore – International superstar Rihanna will showcase new material from her highly-anticipated forthcoming album Rated R exclusively to a Nokia audience via a globally streamed live performance on November 16th 2009. This ground-breaking event in partnership with Nokia will preview tracks from Rated R – set for a November 23nd release worldwide - performed live from a secret London location.
From her breakthrough multi-platinum album A Girl Like Me to her ubiquitous global smash Good Girl Gone Bad, in just a few short years, Rihanna has helped redefine the path of popular music for a new generation. She continues that musical and stylistic journey on one of the most hotly anticipated new albums in recent history, her fourth original studio album, Rated R. Rated R features the sultry, provocative first single “Russian Roulette,” which is rocketing up the charts at radio stations across the globe.
This event places Rihanna at the forefront of cutting-edge technology to deliver music and exclusive content to fans, whilst enabling fans to get closer to the live action from wherever they are in the world.
Rihanna fans can:
- Sign up to watch the live stream
- Invite their friends to watch the performance simultaneously with them through Facebook and Twitter
- Download a web widget counting down to the live performance.
- Download an exclusive Rihanna mobile application from Nokia’s Ovi Store.
- Download the album with an exclusive track either to their PC or over the air to mobile from Nokia Music Store or Comes With Music.
In addition, Nokia will offer of an exclusive version of the new Rated R album via Nokia Music Store, as well as a companion Rihanna application with exclusive footage and other links on Ovi Store.
Rihanna stated, "I am so excited to partner up with Nokia. They are doing some really revolutionary things with this album, enabling me to reach more fans than ever before.”
To secure your place in the making of music history, register at www.nokia.com/rihanna.
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